Pengaruh Penggunaan Media Sosial dan Pengetahuan Kewirausahaan terhadap Minat Mahasiswa untuk Berwirausaha Di Bidang Teknologi

Bambang Satrionugroho, Sri Tomo

Abstract


Students in College are used social media for their various activities, and they have studied entrepreneurship in class. The purpose of this research was to determine the effect of using social media, and entrepreneurial knowledge on students’ interest in entrepreneurs’ technology, partially and simultaneously. This research was conducted a quantitative study. The population was 550 students with the total sample were 110 students of STMIK Sinar Nusantara in 2017-2019 which has been taken the Entrepreneurship class. In this study, data analysis method was used multiple linear regression analysis technique. The result was showed that the partial and simultaneous of using social media, and entrepreneurship knowledge has significant effect on students’ intention in entrepreneurs at the STMIK Sinar Nusantara Surakarta.

Keywords : Social Media, Entrepreneurship Knowledge, Interest in Entrepreneurship


Full Text:

PDF

References


B. Satrionugroho dan D. Nugroho, “Analisa Pengaruh Matakuliah Kewirausahaan Terhadap Minat Wirausaha Mahasiswa STMIK Sinar Nusantara", Jurnal Ilmiah Sinus, vol. 13, no. 1, pp. 1–12, 2015.

M. H. Alfaruk, “Pengaruh Pemanfaatan Sosial Media, Motivasi, dan Pengetahuan terhadap Minat Berwirausaha pada Mahasiswa Ekonomi di Universitas Muhammadiyah Sidoarjo,” J. Ekon. Pendidik. dan Kewirausahaan, vol. 4, no. 2, pp. 164–172, 2016.

H. Kertajaya, New Wave Marketing, 1st ed. Jakarta: Gramedia Pustaka Utama, 2013.

H. Allcott, L. Braghieri, S. Eichmeyer, and M. Gentzkow, “The welfare effects of social media†,” Am. Econ. Rev., vol. 110, no. 3, pp. 629–676, 2020, doi: 10.1257/aer.20190658.

A. S. T. Olanrewaju, M. A. Hossain, N. Whiteside, and P. Mercieca, “Social media and entrepreneurship research: A literature review,” Int. J. Inf. Manage., vol. 50, no. November 2018, pp. 90–110, 2020, doi: 10.1016/j.ijinfomgt.2019.05.011.

D. Maresch, R. Harms, N. Kailer, and B. Wimmer-Wurm, “The impact of entrepreneurship education on the entrepreneurial intention of students in science and engineering versus business studies university programs,” Technol. Forecast. Soc. Change, vol. 104, 2015, doi: 10.1016/j.techfore.2015.11.006.

B. Alma, Kewirausahaan untuk mahasiswa dan umum, Revisi. Bandung: Alfabeta, 2013.

C. Trihendradi, Step By Step IBM SPSS 21: Analisis Data Statistik. Yogyakarta: Penerbit Andi, 2013.




DOI: http://dx.doi.org/10.30646/tikomsin.v8i2.516

Refbacks

  • There are currently no refbacks.


Editorial Office :
TIKomSiN : Jurnal Teknologi Informasi dan Komunikasi Sinar Nusantara
Published by STMIK Sinar Nusantara Surakarta
Address KH Samanhudi 84 - 86 Street, Laweyan Surakarta, Central Java, Indonesia
Postal Code: 57142, Phone & Fax: +62 271 716 500
Website: https://p3m.sinus.ac.id/jurnal/index.php/TIKomSiN
Email: tikomsin @ sinus.ac.id

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Stats of tikomsin